Personal Brand Identity
Personal Brand Identity

This project is a complete redesign of my personal identity for the year ahead. The goal was to refine the way I present myself as a designer by creating a visual language that feels more aligned with who I am today: minimalistic, modern, and intentionally simple. I wanted an identity that expresses clarity and refinement while maintaining a strong sense of character.
I focused exclusively on the logotype, treating it as the central element of the entire system. By removing anything unnecessary, the identity becomes more direct and more confident. Every choice, from spacing to proportions, was guided by the desire to find the right balance between sobriety and personality.
This new direction is intentionally more minimalistic than my previous identity. It reflects a calmer, more structured approach to design while still carrying enough presence to remain memorable.
This project is a complete redesign of my personal identity for the year ahead. The goal was to refine the way I present myself as a designer by creating a visual language that feels more aligned with who I am today: minimalistic, modern, and intentionally simple. I wanted an identity that expresses clarity and refinement while maintaining a strong sense of character.
I focused exclusively on the logotype, treating it as the central element of the entire system. By removing anything unnecessary, the identity becomes more direct and more confident. Every choice, from spacing to proportions, was guided by the desire to find the right balance between sobriety and personality.
This new direction is intentionally more minimalistic than my previous identity. It reflects a calmer, more structured approach to design while still carrying enough presence to remain memorable.
This project is a complete redesign of my personal identity for the year ahead. The goal was to refine the way I present myself as a designer by creating a visual language that feels more aligned with who I am today: minimalistic, modern, and intentionally simple. I wanted an identity that expresses clarity and refinement while maintaining a strong sense of character.
I focused exclusively on the logotype, treating it as the central element of the entire system. By removing anything unnecessary, the identity becomes more direct and more confident. Every choice, from spacing to proportions, was guided by the desire to find the right balance between sobriety and personality.
This new direction is intentionally more minimalistic than my previous identity. It reflects a calmer, more structured approach to design while still carrying enough presence to remain memorable.
Client
Client
Liam Pullara
Liam Pullara
Year
Year
2025
2025






























